Transforming LATHER into an elevated, editorial skincare experience through visual and packaging design. Combining rigorous brand strategy, minimalist luxury design, and intentional storytelling to redefine daily self-care rituals.
Lather
PROJECT SUMMARY
The clean skincare market is highly saturated, forcing brands to choose between a clinical look or an organic feel. LATHER bridges that gap. We designed an editorial, high-end ecosystem that feels structural yet deeply calming. By pairing a strategic, three-step regimen with high-contrast typography and rich color-blocking, we transformed a daily routine into an intentional luxury ritual.
SERVICES
Brand Strategy & Positioning
Tone of Voice & Copywriting
Brand Identity Design
Creative Direction
Packaging Design
Product Label Design
Typography System Design
Product Staging & Art Direction
BRAND STRATEGY & POSITIONING
Before designing a single asset, we developed a comprehensive brand strategy focused on consumer psychology and shelf differentiation. Skincare routines are highly personal, yet consumers often feel overwhelmed by complex ingredients and confusing application steps. We positioned LATHER around the core philosophy of "Intentional Simplicity."
By dividing the product universe into three intuitive, colour-coded behavioural pillars -Purify, Balance, and Hydrate, the strategy removes user friction and encourages a streamlined, multi-step regimen. This positioning allows the brand to command a luxury price point while remaining accessible, trustworthy, and firmly established as a premium staple in a competitive market.
VISUAL DESIGN
The visual identity centres on a custom, high-contrast serif logotype with fluid ligatures, giving the brand an artful, premium edge. For the primary packaging, dark amber glass bottles are wrapped in clean cream labels for a striking contrast. This is paired with a bold, colour-blocked unboxing experience using deep berry (Purify), terracotta red (Balance), and cobalt blue (Hydrate) to give each step a distinct identity and experience with the audience.
